The Zeile Principles
Using our principles, your clients will see that:
- You get it. You are shaping the conversation about your products/services and industry
- You are prepared for the future. You are talking about what is ahead to your employees and your customers.
- You are competent. Your communication instills confidence and empowers your clients
- You are bold; your ideas and solutions lead. You inspire your customers.
- You embrace serving. Your mission clearly validates the reason you are in business
We Work With
- Owners/Start-Up Companies
- Fortune 500
- Small Businesses
What We Do
Research & WritingBook a Consultation
“Kris helped us unpack this project and effectively challenged our thinking. We were able to quickly clarify the outcome we were looking for which enabled her to focus the research and write a really compelling white paper and set of briefs we needed.”
Finding focused time to write can be difficult and our clients find that editing and reacting to a professional draft that we create is more timely and efficient. What Zeile Communications brings is a writer “plus” . . . a strategic thinker who creates content for tangible documents essential to communicating product or service features, your business platform, strategy or brand.
Examples of our capabilities include:
- Consumer Education
- Web Content
- Other Online/Offline Content
We serve multiples industries and have special expertise in Life Sciences, Pharma, Medical/Clinical Content, Health Education, and Healthcare Benefits.
Building a Communications BlueprintBook a Consultation
“We had so many competing priorities – we needed to determine how best to spend our marketing dollars and make critical decisions about key messages in all of our online and offline communication. Zeile Communications worked as a team with us to ensure that our marketing and communications plan supported our business strategy.”
Effective communication plans expertly discuss the sender, the receiver(s), the messages, the channels and the feedback. We will help you develop a clear and simple working document that summarizes strategic and tactical priorities and a set of key messages that have meaning and impact. Regardless of the size of your business or organization our expertise will bring your business story to life and make the call to action crystal clear to the people who count – your customers and constituents.
Personal Brands for People Who LeadBook a Consultation
“I wanted to tell my story and write a book as a platform for my speaking, and my work – Kris worked closely with me to complete this goal, and was successful in representing my voice and guiding the process. Kris’s insight and ability to translate my vision made the process enjoyable and rewarding.”
The respected leader is genuine, lets people know them, and has a personal brand that is authentic and captivating.
Is it clear to everyone why you are the one leading?
Have you identified the key messages you want to communicate in your own voice?
Have you considered what your personal brand reflects?
We will help you define and expand your professional platform through communication and coach you through the process of building an authentic, closer connection to your employees, stakeholders, followers or clients. Examples may include a surprising blog, a great letter, a book you have always wanted to write, briefs summarizing new ideas, goals or results, a smart and current professional bio, and more.
The Zeile Difference
We specialize in a highly effective “cut to the chase” approach helping you remove the noise and focus on what is actually important to your customer or constituent.
Our talent, steeped in the Fortune 50, focuses on fundamentals of effective communication that translate to any business, organization, enterprise or leader.
Our expertise in business and experience with leaders uses criteria for communication that simply makes good sense and is developed in the context of sound strategy.
Our ability to convert complex, technical, or sensitive messages into simple language -- plain talk everyone can appreciate and relate to, regardless of topic.
We’re easy to work with, optimizing technology (most clients are remote) to provide convenience and flexibility.
Kris is a writer, consultant and coach whose career spans multiple roles of increasing responsibility in marketing and communications that led to the Vice President level of a Fortune 50 healthcare company.
Graduating to entrepreneurship, Kris founded an executive coaching firm, The Coaching Consortium; owned a retail business, Trillium Decor; developed a medical advocacy organization, My Medical Advocate; and in addition to Zeile Communications, manages Shoreline Ventures Inc., a real estate management company in Door County, Wisconsin.
Holding bachelors and masters degrees, Kris is also a graduate of one of the top professional coach training programs, CoachU.
Kris is known for moving people, programs, and projects forward - smartly and efficiently without wasting words or resources.
Kris lives in Barrington, Illinois.
We're easy to work with.
After an initial conversation, we will return a proposal to you with a set of recommendations that define our work together. After receipt of your feedback, we will finalize the scope of our work and get started!
We work via phone, Skype, GoToMeeting or in person where feasible.
We will bring plenty of original thought and fresh ideas and we know that doing our best work is a result of engaging you in an interactive process.
We look forward to working with you!