Text me, IM me, Instagram me, Snapchat me, Face Time me. Um . . . I wasn’t referencing that Face Time. I am actually talking about real live “face time” – meaning people sitting down across from each other to communicate. Talking in person. What? Just imagine personal, face-to-face conversations where all the nuances – body language, facial expressions, tone, volume, eye contact and emphasis is a part of the process and adds immeasurable value to humans who are trying to connect. Of course we have to leverage technology when traffic, travel time and expense is a consideration – and we do.
What is happening though, is even when the person we need to talk to is 15 minutes away, one office over, two floors down, or on the next block, we opt out; because we can. I’m so guilty here.
We often forget the payoff of being present to talk, negotiate, share and trade information in the same space. Live and real time verbal exchanges that enable humans to connect, see each other, maybe shake hands, give a hug, trade a laugh or two, increase clarity and understanding, and eliminate all that is lost in translation via our devices.
I’m starting a campaign and building a platform likely to fall flat – that asks you – no tells me and tells you – to increase face time. Make the time, extend the effort, believe in the benefits, summon the courage. When there is a choice and it’s possible, sit across from your employee, your boss, your friend, your spouse, your neighbor, or any other warm body that matters and talk. Resist the urge to text, skip the email, set a new goal for time spent on real, live, no-substitute-for face time.